Australian born designer Alexandra King founded her namesake label in 2014. Focusing on comfort, style and valuing quality over quantity, her wearable simplistic styling provides an effortless, undone sexiness.
Alexandra graduated from Fremantle Institute of Fashion Textiles and Design and with a wealth of experience inherited from her seamstress and dressmaking grandmothers, and also having a keen eye for style, Alexandra became accomplished in her pattern-making and design skills enabling her to focus on her appreciation for textiles and create wearable classics for the independent woman.
Made in Australia is a focus of the Australian label. It is important to Alexandra to provide work for local businesses, honouring their hard work and time in this industry. Maintaining a timeless aesthetic and focusing on quality fabrics, Alexandra’s Perth based label aims to provide that luxurious, comfortable at home feeling to all who wear her pieces.